Challenge

i2 was using its secure customer portal more and more as a way of sharing information with customers. Carrying everything from software updates, product announcements and user guides, to product sheets, white papers and ‘hotfix’ downloads, the website was becoming increasingly congested.

WorksMC was briefed to re-design and re-build the website to make it easier for i2 to communicate with customers, and for customers to find the things they need.

Solution

We started by looking at the way customers use the website. This helped us to identify the bottlenecks and pinch-points affecting the customer journey. We then developed a new interface, with a real focus on accessing information quickly and easily. Users can now find and download the information they need in 2-3 clicks. We also made sure that the clutter-free design allowed plenty of room for expansion.

Finally, we developed an easy-to-use CMS so that i2 could update the website quickly and easily themselves.

Challenge

IBM was hosting a major event for their Business Partners (BPs), who deliver IBM software solutions.

Our job was to promote the event and encourage BPs to register for it.

Because BPs might have registered several months before the event, we also had to develop a comms strategy to keep them informed and interested in the run-up to the event. This would help to reduce the chance of them not attending on the day.

It was no easy task – Business Partners are generally very busy and it can be difficult to get hold of them when they’re on the go.

Solution

Fortunately, Business Partners are very tech savvy. So we created a registration microsite that was also optimised for mobile, aimed at those Partners who are rarely in the office.

We also produced an email template for IBM to send out to generate traffic to the site.

All communications materials harnessed social media and we used Twitter and LinkedIn, as well as SMS, to help drive attendance.

Challenge

SAP find case studies, or ‘Success Stories’, to be a valuable marketing tool and they were looking to grow their collection. They wanted examples from all industry sectors and from customers of all sizes.

The challenge was to encourage busy sales teams and business partners to submit a wide range of Success Stories – the target was to generate 25 new ones.

Solution

Works put together a 12-month integrated communications campaign to inspire SAP’s sales teams and business partners to promote their achievements by submitting their Success Stories.

Working closely with SAP’s new ‘Run Better’ brand campaign, we developed the ‘Run Prouder Awards’.

All new Success Story customers, together with their SAP sales contact, would be invited to a gala dinner held at London’s Old Billingsgate. At the event they would find out if they had won a category prize, or if they were overall winner – in which case they would win a £10,000 online advertising campaign.

To promote the awards and attract nominations, we created an email campaign for customers and SAP employees. These directed people to a ‘Run Prouder’ microsite, where they could find out more about the awards and submit case studies. And to grab attention, whilst underlining the prestigious nature of the event, we sent out invitations printed on red carpet.

Challenge

We regularly enhance the retention website we developed for Sky, PreviewLIVE, with new tools exclusive to Sky customers. We found that Pub landlords needed a quick and easy to use facility to create personalised posters, leaflets and POS material to promote the sports fixtures they show in their venues.

Solution

We created My POS, allowing customers to use a very simple step-by-step process to create their own POS material to download and print cheaply themselves; they also have the option to have their creations professionally printed. My POS gives users a huge range of sports fixtures and suitable images to choose from to apply to their choice of template. They can then add their own promotional text and special offers to really help them promote their premises.

Customer commments

Feel now I am getting value for money. Keep the good ideas coming.

Excellent! A brilliant and professional tool.

Awesome product!!!!

Solution

WorksMC create and produce a monthly Buyers Guide that is clear and easy to understand. It has been designed so that customers can find the information they are looking for really quickly.

There’s a comprehensive store list to make it even more useful. And to help it pay its way, it includes advertising space for handset manufacturers.

The later the magazine goes to press, the more current it is. So to save time in the design and artwork stages, several sections are templated.

Solution

From product guides to mailers, we design and produce all materials that support sales through indirect channels, as well as incentives and staff room displays that encourage brand loyalty and consideration among sales teams. One of the ways we achieve all-important cut-through, is by creating solutions that grab attention, whilst still being 100% relevant to the product or service we are promoting, and which reflect Three’s unique brand personality.

Chocolate teapots, lie detectors and an e-learning website hosted by an irreverent avatar are just three of the many hundreds of engagement materials we have produced.

Challenge

Yell’s investment in sales support information, known as ‘core literature’, was considerable, with the volume of material being produced growing year on year.

Yet there was no evidence to prove the effectiveness of the materials and no clear understanding of how sales people were using them during the sales process.

With an increasing number of product launches and more demands being placed on the sales force, it was vital that these materials worked harder for a living.

Solution

The first thing we did was carry out an audit of all core literature. This included a usability study, environment analysis and content analysis.

We found that a lot of information was being duplicated in several items. We also learned that there were some materials that the sales force simply didn’t need and therefore wouldn’t use.

Armed with this knowledge, we created a suite of collateral - both printed and electronic - presented in clear, concise and user-friendly formats. Much of the material was multi-purpose, so they could be mailed out to potential customers, as well as being used as leave-behinds and face-to-face presenters.