Lenovo Sales Drive
Lenovo approached WorksMC to develop a quick turnaround campaign to help push sales during a challenging period. They wanted a single big prize and for the prize to reinforce the nature of the challenge. WorksMC developed ‘Lenovo Sales Drive’ where, during the promotional period, all qualifying Lenovo products sold earned 1, 2, or 3 prize draw entries, depending on the product. The more you sold the greater the chance you had of winning. At the end of the promotional period all entries were placed into a raffle for the chance to win a brand new mini. WorksMC developed the concept and managed execution and administration. ‘Lenovo Sales Drive’ was a big success with 449 individuals taking part, generating 33,287 entries and 21,861 sales across 88 products.